I got my design when I did my mindmap, it was the simplest and easiest to do design, but it was also themost effective design. I added a darkening effect to make the fire raker however I still wanted the colour to be part of the fire, so that the fire was still visible and so that you could tell that it was still fire. But by darkening the fire the who stands out a lot more.
we took pictures of the shoe with professional lighting and a white back, and the camera we used were the ones on the iPads. the lighting made the pictures much higher in quality. then for the fiery background i went outside and with a teacher safely get some newspaper on fire, and used the rising flame for the background. I then added the text which I made look similar to the Original vans text font with vans common line over the vans part of the text.
For my mockup I had to use sampled images, as for my background I needed fire which I need adult supervision and a lot of setup for, this is why I think my mockup is better than my final design as my mockup had a higher quality fire image. Also my final design had a slight change from the mockup to the final design. In the mockup my show was covered in fore and then in the final design I changed the background to fire.
In photoshop I took the back ground off of the shoe by using the quick select tool, as I had a white background and the shoe was easy to select. The fire was not easy to remove the background, and I had to have a couple attempts for removing the background, I used the colour range tool to do this. For the real life situation I put the final design onto a billboard over a motorway.
I think that my final design and shoe choice appeals to the younger generation mainly, from the ages of 10 to 30 and maybe upwards, The design is very bright and vibrant and has a range of different colours, which makes it stand out. For the real life situation I took the advertisement of the side of a London bus and simply put my design on instead.
I think that my design fits the target audience well as it is simple but to the point and has a good range of things going on in the photo but is not cluttered, the writing is also clear and easy to read. I think that the design is interesting, however not very original, as fire is in a lot of advertisements. But I like how the vans logo and slogan was created by me, and not sampled. I think the message of the image is very clear and is very to the point, as the fire is blurred and darkened a bit but with the shoe still in colour, making it stand out which is also in the slogan 'Vans, Stand Out.'
I think that my final design and shoe choice appeals to the younger generation mainly, from the ages of 10 to 30 and maybe upwards, The design is very bright and vibrant and has a range of different colours, which makes it stand out. For the real life situation I took the advertisement of the side of a London bus and simply put my design on instead.
I think that my design fits the target audience well as it is simple but to the point and has a good range of things going on in the photo but is not cluttered, the writing is also clear and easy to read. I think that the design is interesting, however not very original, as fire is in a lot of advertisements. But I like how the vans logo and slogan was created by me, and not sampled. I think the message of the image is very clear and is very to the point, as the fire is blurred and darkened a bit but with the shoe still in colour, making it stand out which is also in the slogan 'Vans, Stand Out.'
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